Plymouth Housing Group visit

Nicole Knowles

Watch Nicole and Benjamin’s Night-of Performance: the West Coast Swing!


Get to know Nicole through our short Q&A!

What is your day job?

I’m the Co-founder and Vice President of GroundWorx, a golf IoT (Internet of Things) based soil and turf ground intelligence management solution. I help golf courses manage risks while saving and reducing power and water usage worldwide. I also enjoy consulting with startups in the technology sector.

What is your previous dance experience?

Other than some ballet as a child and watching the movie Grease countless times to help me perfect my dance routine to “Greased Lightning,” I don’t have much prior dance experience. However, anyone who knows me well will tell you I love to dance anywhere, anytime!

Why are you dancing for Plymouth Housing Group?

I’ve had many friends who have danced for Seattle Dances over the years and introduced me to the amazing work Plymouth Housing Group does helping homeless adults and rebuilding lives in our community. I’ve also lived in Seattle for over 20 years and have watched the housing situation our city constantly faces become the current magnitude we are facing today.

I’m blessed to have a safe and stable home and parents who taught me at a young age to help others and give back when possible, so I’m honored by this opportunity to raise money for this amazing organization. Also, I can actually dance in public and know it will benefit people who really need help—rather than dancing in my kitchen or car for only a few people to enjoy.

Where are you going to put your Mirror Ball Trophy when you win?

The Mirror Ball Trophy will live in many different locations, as I plan to have it close by and on display at all times! I’ll not only take it with me from room to room at home, but I’ll have a special travel apparatus made so I can take it with me to meetings, dinners, the gym, vacations, concerts, pretty much any and all daily activities… I like to share!

Meet Professional Dancer Benjamin Lofton

Benjamin Lofton began dancing Salsa in 2009 starting with social dancing and eventually expanding to choreography. His love of improvised social dancing quickly brought him to West Coast Swing where he started dancing competitively, and with a meticulous focus on technique, rose to become an All-Star in the circuit in just over 3 years of competitions. His passion for introducing people to dance drives his teaching, and seeing the transformation in his students between their first time in a ballroom and their feeling of “oh, this isn’t so bad, I can do this” is all the motivation he needs.



Watch Nicole and Benjamin’s Rehearsal and Interview!